Animated video production is an effective marketing tool that can help businesses build their brand, communicate with their target audiences and increase conversions. Animations can be used to demonstrate products, explain new concepts and break down services.
Before you begin video production animation, there are a few things you need to consider to ensure you have the best outcome possible. First, you need to understand how the process works and what each step entails. Then, you need to choose an agency that will deliver the results you want.
1. Strategy, planning and goals
Before even beginning your video, you need to have a solid strategy to guide your creative decisions. This will give you a framework you can refer to as your project evolves over time. You need a strategy for how your video will be designed, how it will deliver an overall message, who it will reach and what success looks like.
2. A clear, compelling core message
After defining your objectives and who you’re targeting with your video, the next step is to come up with a clear, concise and consistent core message for your animated video. This should be based on your research and your audience’s needs and wants.
3. A well-written script
The script for your video is one of the most important aspects to consider. It dictates the length, style and overall tone of the video. It should complement your brand’s image and be easy to understand.
4. Storyboards and visuals
After your script is finalized, the team will begin creating storyboards for your animated video. These will include sketches of all the scenes you’ll be using in your animated video and the assets that will be created for each scene. This is a crucial stage in the video production process that can help to streamline the timeline and allow you to focus on your business’s needs and objectives instead of trying to figure out where to start!
5. Directing your talent
The way your actors and presenters deliver the script can make a huge difference in the speed, dynamics, style and audience appeal of your video. It’s important to find an experienced and talented cast for your explainer video.
6. B-roll (extra footage)
Taking the time to shoot B-roll can add a fun, personal touch to your animated video and can help you achieve some unique effects that a single frame of film may not be able to capture. This can be anything from shots of your cast setting up for the shoot to a behind-the-scenes look at your video production.
7. Sound design
Adding music and sound effects to your video is another important part of the video production process. Your audio will set the mood and enhance the visuals, so it’s vital to work closely with your animators and your audio team to select a soundtrack that’s both engaging and fits the tone of your video. Whether you choose licensed music or work with a composer to create an original backing track, your choice of soundtrack can be the difference between a good video and a great one.
